MODSIM WORLD Canada
Abstracts
Sebastien Lozé 10:00-10:45 Session 2 Dr. Janet Light 11:30-12:15 Session 3 Anthony Masys 11:30 am – 12:15 pm Session 3 Ken Hunter 1:45 pm – 2:30 pm Session 4 Captain Anthony Patterson 3:15 pm–4:00 pm Session 5 Captain Anthony Patterson 9:10 am–9 :55 am Session 6 Dr. Rick Brown 10:00 am–10:45 am Session 7 Arnold van den Hoeven 11:30 am – 12:15 pm Session 8 Jonathan Histon 11:30 am – 12:15 pm Session 8 Joe Armstrong 1:45 pm – 2:30 pm Session 9 Major David Lynk 3:15 pm – 4:00 pm Session 10
David Abitbol 10:00 am – 10:45 am Session 2 Mike Poole 1:45 pm – 2:30 pm Session 4 Viqar Abbasi 9:10 am – 9 :55 am Session 6 Bob Abell 1:45 pm – 2:30 pm Session 9 Dr. Chang Shu 3:15 pm – 4:00 pm Session 10
George Laszlop 9:10 am – 9 :55 am Session 1 Kathie Reece 10:00 am – 10:45 am Session 2 Marguerite Zimmerman 11:30 am – 12:15 pmSession 3 Anjali Awasthi 1:45 pm – 2:30 pm Session 4 David N. Oswald 9:10 am – 9 :55 am Session 6 Ken Hudson 1:45 pm – 2:30 pm Session 9 David Fliesen 3:15 pm – 4:00 pm Session 10
Marilyn Powers 10:00 am – 10:45 am Session 2 Anya Wood 11:30 am – 12:15 pmSession 3 Marguerite Zimmerman 3:15 pm – 4:00 pm Session 5 Janet Light 3:15 pm – 4:00 pm Session 5 Philippe Comtois 9:10 am – 9 :55 am Session 6 Brian Douglas 10:00 am – 10:45 am Session 7 Frank Boosman 10:00 am – 10:45 am Session 7 Éric Gagnon 11:30 am – 12:15 pm Session 8 |
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Development and application of operation research to products,
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Leveraging High Performance Computing to Meeting Today's Simulation Density Needs
Sébastien Lozé Simulation of the environment within which we train today's soldiers presents many challenges that are difficult to solve through distributed simulation. Many of the factors that can affect the outcome of a simulation exercise are density of the environment, interaction between the civilian populace and the objective, accuracy of results, and increased fidelity requirement for simulation models. Determining factors for exercise distribution using traditional methods have been disparate location, specialization of federates, and an increasing need for greater density in the environment. Once the exercise is distributed, the accuracy of the results can have the tendency to suffer so the decision to distribute due to a need for increased density needs to be evaluated. This presentation will compare and contrast the two concepts that are evolving to solve this problem, traditional distributed simulation and high performance computing applications. The presentation will outline the advantages and disadvantages of each approach, and how future technologies can assist in solving this problem. Finally, the presentation will outline why a high performance computing application is better suited to solve this type of problem. |
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HLA Compliant multiple entity Real-Time Simulation and
Janet Light PhD. The design and execution of distributed simulation models for emergency response has become increasingly important in the last decade. The necessity for cost containment and increased use of simulators for training, acquisition, and analysis have gained the attention of government agencies for a common emergency framework, which can improve response time, situation observation, real-time analysis of dynamic systems and intelligent decision making, for enhanced emergency management strategies and preparedness. High Level Architecture (HLA) is an IEEE standard which facilitates interoperability and reuse of simulation models. Using the HLA and its associated middleware, the Run Time Infrastructure (RTI), a distributed simulation can be constructed by linking together a number of simulation components called federates into an overall simulation called federation. RTI provides a set of software services which allow federates to coordinate their operations and data exchange during a runtime execution. This paper presents a simulation system that enables effective communication among first responders, responding to an emergency situation through multiple media. The underlying HLA architecture and design features, and the developed framework are discussed here. Along with co-ordinate operations between different agencies, the architecture emphasizes flexibility, scalability and reusability for further enhancement. The system simulates the emergency response of a city where the three service units (police, fire, and ambulance) respond to a 911-call. The unit which arrives on the scene first, will promptly observe and report certain basic information that will help other units and departments as they attempt to assess the situation. In the information sharing process, provisions are made for policies to be in place according to a classification of sensitive information, stored in department specific data source. A group of service units serving a given area will reside on a single host and several such systems on distributed hosts will form the emergency response system of a city in a multi-host environment.
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Defense & Homeland Security
Anthony Masys Modelling, Simulation & Analysis (MS&A) are known as crucial, effective and efficient enablers of Defence Communities from Concept Development & Experimentation (CD&E) to Training. Though less known, the impact of MS&A in Homeland Security in general and in particular “Major Events” such as the Olympics, has been significant. Through numerous Case Studies, this paper argues that MS&A is a crucial enabler for Defence & Security Communities not only from CD&E to Training, but from in all aspects of Network Enabled Capability (NEC), from Strategy/Policy, to Capability Development, Capability Generation and to Capability Employment, including Major Events such as Vancouver 2010 Olympics. Since the management of the safety and security of Major Events is a complex multidisciplinary, multi-jurisdictional issue that necessitates an integrated planning and response mechanism to ensure seamless operational management in the event that a safety and security issue would arise, it is extremely well suited to benefit from the application of MS&A. The methodology by which MS&A became a crucial enabler to ensure safe and secure conduct of the Vancouver 2010 Olympics is highlighted. It is concluded that Modelling, Simulation & Analysis are crucial, effective and efficient enablers to Homeland Security and it is proposed that a persistent capability framework to support (National and International) Major Events includes a persistent and credible MS&A capability. The Lessons Learned from the above case studies and others, are well positioned to support other Major Events including, London 2012 Olympics. |
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Convergence of Virtual Simulation and Collaboration Ken Hunter Virtual Reality has been used for more than a decade to simulate synthetic environments, model complex objects and research human perception. Oil companies use VR for oil exploration and drill planning. Automotive companies use VR to design virtual models of new car designs. One common need is that multiple people are involved in decision making and multiple sources of data and information are required to make a sound decision. Many times the people and data are separated requiring extensive travel to bring everyone together. Recent world events such as the global economic recession and security issues make travel difficult and costly at a time when companies are cutting back on expenses. Technology exists today that can bring everyone together including the data, without requiring travel. This presentation will discuss the technologies and methods to Converge Virtual Simulation and Collaboration. |
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The Use of On-Line Simulation to Teach Electronic Navigation to Small Boat Operators
Capt. Anthony Patterson Small boat operators have historically learned to perform electronic navigation through the use of realequipment within on-the-job training (OJT) paradigms. OJT is sometimes augmented through the use ofdemonstration equipment located in classroom as well as the use of large ship navigation simulators,however both methods are expensive and have limited capabilities of replicating small boat equipment. This presentation will focus on how on-line simulation technologies can deliver low cost, small boatfocused electronic navigation training. The authors will present case studies and lessons learned to illustrate how on-line simulation can be successfully integrated into small boat training programs. Background In an effort to improve the training of volunteer crews operating high-speed rescue boats, the Canadian Coast Guard sponsored a project to develop a low-cost, high fidelity, navigation instruments trainer. Key attributes of the trainer included integrating real-time radar, GPS and chart-plotting instrumentation into a flexible software architecture that was suitable for delivery over the internet or in a stand-alone desktop configuration. Since the project’s completion, the navigation instruments simulator has been successfully integrated into a variety of organizations small craft training programs. It has also been refined to meet Canadian regulatory requirements for the operators of workboats and fishing vessels.
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Leveraging M&S COTS software to build Marine Survival Craft Simulators
Captain Anthony Patterson Small boat operators have historically learned to perform electronic navigation through the use of realequipment within on-the-job training (OJT) paradigms. OJT is sometimes augmented through the use ofdemonstration equipment located in classroom as well as the use of large ship navigation simulators,however both methods are expensive and have limited capabilities of replicating small boat equipment. This presentation will focus on how on-line simulation technologies can deliver low cost, small boatfocused electronic navigation training. The authors will present case studies and lessons learned to illustrate how on-line simulation can be successfully integrated into small boat training programs.
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Drafting the DND/CF M&S Strategic Vision
Dr. Rick Brown |
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Beyond Training: Applying 3D Equipment Simulation to Performance Support
Arnold van den Hoeven
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Research into Advanced Display Systems
Technological innovation creates both opportunities for more efficient and effective systems and the potential for unique and novel challenges for the humans using and controlling those systems. The use of simulated environments is one of the tools the University of Waterloo Human Factors Research Group uses to understand the sources of these challenges in current and anticipated systems in order to support improved design and safer, more efficient products. In this talk, I will review our research into advanced display systems, human decision making in complex operational environments, and the potential of new operational concepts in domains ranging from air traffic control to health care and consumer products. I will discuss the key role that simulation plays in helping researchers understand how humans react to and interact with products in these application domains and the lessons learned and opportunities for improvement based on our experience.
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Red force-Blue force: The science behind the development of adaptive, intelligent avatars for realistic interaction with virtual forces
Joe Armstrong |
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3:15 pm – 4:00 pm Session 10
Major David Lynk |
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Design and simulation approaches and their industrial applications
Claude Choquet
Arc+ Welding simulator 123 Certification's mission is to simplify schools/industries WELDING training/certification by introducing and teaching in a video game-like environment. The Arc+ Welding simulator is developed by Claude Choquet Eng. MSc, IWE who has 20 year experience in welding certification. The simulator replicates the work environment; welding machine, workplace and welder motion in immersive 100% virtual. It is the first system in the world to successfully implement GTAW. Arc+ simulator
ARC+ speeds-up the process of certifying welders with its online tool eCertification. In the hiring process, the simulator help to identify candidates with above average manual dexterity, to evaluate the skills for annual wage review or to train for International standards. The ARC+ Simulator detects angles, arc speed, and arc length/stick-out variations. It offers weld bead 3D reports such as radiographics and instant replays... including image reconstitution with second-by-second digital updates of welding parameters!
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Aeronautics, Engineering and Transportation uMind and Dassault Create Life-Like Simulation Training Using Augmented 3D CAD Models
Typically, 3D CAD models are used for production and illustrative purposes used to enhance documentation and user manuals. When used as training support, these models are presented as 2D illustrations, pre-rendered videos, and/or interactive 3D scenes with little or no pedagogical foundation. In this session we will explore how to leverage these CAD models through a process that we call augmentation. In this approach, CAD models are systematically enriched or augmented with relevant learning content, exercises, states, and behaviors. These key elements provide rich, pedagogical layers while transforming simple 3D objects into highly effective 3D learning objects. Once the learner acquires the requisite knowledge and information on a given CAD model, he is methodically presented with a case-based activity or an interactive exercise to measure knowledge acquisition and retention. An intelligent engine analyzes every action and identifies skill-gaps. This engine then remediates those skill-gaps through real-time assistance and spontaneously retrieves and presents a similar case for reassessment and knowledge reinforcement. All of this training is provided through a life-like, simulated 3D environments where the learner can practice procedures at will using a learning-by-doing approach.
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Aeronautics, Engineering and Transportation 1:45 pm – 2:30 pm Session 4
Mike Poole |
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Aeronautics, Engineering and Transportation Simulating the Dream: How the Canadian Space Agency uses
Viqar Abbasi Canadian Space Agency
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Aeronautics, Engineering and Transportation E-learning Using an Embedded Simulation:
Bob Abel Dr. Abell is the President of Automated Learning Corporation, an e-Learning product development company based in Kanata, Ontario. Dr. Abell has been involved in education and training projects including instructional design and project management as far back as 1975.
Roch Marleau Roch Marleau is Marketing Director at Ultra Electronic Tactical Communication Systems. M. Marleau has more than 20 years of experience in business development and strategic marketing at Nortel, Sanmina-SCI, SR Telecom, OZ Communications, and with a number of start-ups. He has extensive experience in marketing specialized telecommunication and electronic products & services, product design & development, establishing pricing, account management, customer services, marketing communication, branding and product launching. M. Marleau holds a Bachelor’s degree in Engineering and a Bachelor’s degree in Physics.
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Aeronautics, Engineering and Transportation Human Shape Modeling for Design and Manufacturing
Dr.Chang Shu
Most products are designed for humans. The main challenge in designing products that fit humans is that human shape is complex and has a great deal of variations. Yet, today's CAD/CAM systems lack the capability of managing the human shape variability. Designers, without accurate and complete human shape data, resort to guesswork, causing time and material wastes and reduced productivity. Recently, 3-D imaging technology has matured enough to allow digitizing the human shape accurately. The 3-D data provide detailed shape information and open up new opportunities to optimize the design process. In this talk, I will introduce geometric and statistical techniques for processing the 3-D anthropometric data for the purpose of virtual design. I will show these techniques lead to visual and intuitive design tools. Used early on in the design cycle, they will help produce safer and more comfortable products in an efficient way. |
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Government, Research, Education and Environment Documenting and Managing Processes to Ensure Corporate Governance
George Laszlo Over the past decade or so an increasing number of scandals attracted much public attention because of a flagrant breach of corporate governance in private and public sector organizations. In each such case management breached basic trust in as much as stakeholder investments or public funds have not been utilized in an effective and efficient manner. A very basic, yet effective antidote for such fiduciary lapses consists of Process Management. Organizations that document their expectations and their approved methodologies to achieve them have a consistent road map for everyone to follow, as well as an accurate baseline for management to use as validation criteria for their operations. This paper will outline the interactive methodology that the author has developed over the past few decades to document operational processes with subject matter experts, as well as the methods that he uses to ensure the knowledge transfer required to apply the key tools that they can use to manage and improve their processes. This approach has been well proven over the years to enable organizations to easily document their activity flow that can then be readily applied to successfully manage their operations. This knowledge forms the foundation and the basic platform for operational management, as it is a tool for management oversight that does not pose any of the problems that are inherent in micromanagement. Specific examples will be provided to illustrate the description and explanations so as to enable the attendees at the conference to understand the approach as well as to better evaluate its benefits. In order to provide a bit more substance to the information provided in the above paragraphs, the link below will give you a better idea about the theme of the presentation and the paper. |
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Government, Research, Education and Environment Space Analysis Research Portal ( SARP )
Kathie Reece • Meet the needs of the space analyst community
• Populate the site with useful data
• Support registered users with both Unclassified and Classified data Data files/reports from Joint and USAF exercises, wargames such as Schriever IV |
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Government, Research, Education and Environment Using Avatars to Model Selling Skills for Industry and Academic Applications
Marguerite Zimmerman Game based training offers the opportunity to create long term results and to provide consistency in sales training. In a game based environment learners can practice in a safe environment. Modelling simulation has made great progress, yet there are still major opportunities to advance the use of these technologies in communication based simulations or games. In this session we will share our experience in developing a game based system to develop sales training skills. We will cover our experiences in both industry and academic markets, and our continued goal to maximize the learning experience and ultimately results. We will explore our current application and how we help our users to use what they learn in the workplace. We will also discuss the benefits of avatars from both a development and learning perspective. We will share the background on our project and decision making around key issues – project goals, desired outcomes for learners and the decisions made to achieve the goals. As communication based games have their own set of challenges - together we will openly discuss how we see future technologies impacting communication based topics such as sales training in an open Q & A and discussion. |
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Government, Research, Education and Environment Simulation based approach for evaluating green distribution network configurations
Anjali Awasthi
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Government, Research, Education and Environment Climate Change Adaptation and Modeling and Simulation Essential Tools for a Serious Challenge
David N. Oswald The goal of this presentation is to explain the relevance and applicability of modeling and simulation to climate change adaptation. The focus of the talk will be on how scientific and socioeconomic analysis can be combined with technology to assess current and future risks and vulnerabilities globally. Talk of environmental issues is now carrying into all facets of society – the private sector, governments, and civil society all recognize the need for fundamental changes. Many people identify climate change as being the greatest challenge of this generation. One reality that cannot be ignored is the fact that despite current and future measures to reduce greenhouse gas emissions, there will likely be significant environmental changes that societies will need to adapt to. Modeling using Geographic Information Systems combined with expert knowledge and environmental process simulations allow us to observe and predict what some of these changes will be. These tools are essential for creating policy that is in line with sustainable development. Countries in the developing world are anticipated to be disproportionately be negatively affected by climate change. Developed countries are also expected to have significant impacts economically, environmentally, and socially. Specific case studies from Central America will be explained in this presentation and references will be made to Africa. The overview of impacts in Canada will also be explained. In all cases, modeling and simulation will be shown to be a catalyst for informed decision-making. |
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Government, Research, Education and Environment They Became What They Beheld: Immersive Role-Play in Virtual Environments
Ken Hudson Virtual worlds hold the keys to frontiers in education that only a few years ago were unimaginable. The option to bring students into relevant environments as a component of their lessons has the ability to enliven topics and engage learners in “true to life” experiences. One of the most fertile opportunities in utilizing virtual environments is to replace in-class role-play scenarios with virtually mediated ones. Through observation, it is determined that students identify dramatically with their avatar and with the environmental setting of the exercise. This investment of value is mirrored in learner behaviours, who literally “become what they behold,” aspiring to the roles played, and mimicking behavioural attitudes of the rehearsal figure which the exercise intends to instill. Using the Canadian border simulation that he developed as an example, this presentation will examine the trainee response to virtual worlds role-plays, comparing learner behaviour to traditional in-class role-play experiences and with intended real world outcome behaviours.
Will be a virtual presentation at a distance within Second Life |
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Government, Research, Education and Environment 3:15 pm – 4:00 pm Session 10
David Fliesen
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Using modeling and Simulation in health care to improve the individual, team and system performance
Marilyn Powers Simulation and modeling technologies and techniques are instrumental in all areas of performance improvement; from the individual, to the team to identifying and effecting change at the system level. Healthcare systems worldwide are aiming to improve patient care, whilst containing costs (Harvard Business Review, April 2010), which implies that performance must improve on all levels. Individual Education starts at the individual level. At this level emergent healthcare professionals gain the knowledge and skills needed to perform the individual tasks related to their chosen area. Simulation and modeling comes in the form of computer-based simulations, virtual anatomical models and physical task trainers. Once a person becomes knowledge rich and skill proficient at the individual level, interactions at the team level can then be introduced. Team Rarely does a healthcare professional work alone. At some point they depend on information from another member of the team to effectively manage a patient. Effective teams both encourage and lead in communicating and sharing information. Simulation at this stage involves procedural trainers and fully immersive scenarios where two or more people are involved. Communication skills are the fundamental skill being worked on at this stage. System Healthcare systems, eg. Hospitals or even regional healthcare systems, are more complex. Understanding how a system works and thus examining how to change it takes a different kind of simulation. System-based computer simulation models take the lead role here. These technologies can help groups develop an understanding of the effect that the exchange of information within a group of coordinating departments and disciplines has on their operational effectiveness. This solution models an organization’s complex flow mapping process from admission to discharge. While the goal of flow mapping is to identify system processes and clarify complex processes, this simulation can allow for visualization of a model of the process as well as changes to the process given changes in participants, space & other logistics, communication channels or breakdown in any of the fundamental surge processes. In this presentation I aim to explore the various ways that modeling and simulation has been used in the healthcare system and give structure as to which type is most suitable for the objectives sought. The presentation will be punctuated with current examples of the work that CAE is doing to further illustrate the concepts. |
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Virtual Worlds: Using Second Life to provide an immersive learning experience.
Anya Wood The power of simulated environments and immersive learning experiences can take on many forms. One of the latest innovations is the use of 3D virtual worlds, such as Second Life, a training platform to create unique, immersive experiences. As one of the first Canadian healthcare providers to create a presence in Second Life, we are excited by the learning opportunities this environment presents: role play scenarios where participants act out situations similar to real life; immersive environments where participants can experience events that are too difficult to practice in the real world; and collaborative experiences where participants can interact with one another. Our virtual environment supports all of these activities and more! In this presentation that’s filled with practical tips and personal experiences, we’ll describe how we are using virtual worlds to provide learning opportunities for our staff. We will describe our rationale for introducing this exciting new learning technology; review the opportunities and challenges this modality presents; provide an overview of the development process; and provide tips and pointers for scenario building and implementation in a hospital setting.
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Use of Avatars for teaching the population of health care workers about how to identify abuse victims.
Marguerite Zimmerman Serious games are about serious topics and some of them are especially sensitive – like domestic violence. Domestic violence is a touchy topic that many of us would rather avoid. Soft issues like detecting and intervening when abuse is suspected are often consciously or unconsciously avoided. Soft issues are often seen as time consuming or outside of the “scope of my job”. This is especially so in a busy healthcare system where time is almost always of the essence. Yet domestic violence, like so many soft issues, has immeasurable costs to our society. This session explores the role of games in communication based issues such as domestic violence. Games developed for fire fighters, paramedics, emergency doctors, emergency nurses and family physicians on violence against women will be used as part of the session. Topics that will be explored The structure of games that teach topics that are communication based – limitations, challenges and future technologies. Can games increase awareness and change behaviour? What are the elements that need to be in place to have that level of impact? The challenge of driving audiences to socially important topics within healthcare when learning is an elective. The impact of the games developed, measurable outcomes and their reach. |
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Genome-Phenome-Behavior (GePheBe )
Dr. Janet Light To fully comprehend the Alzheimer disease (AD), the genetic risks, the disease manifestations and new avenues for early diagnosis and supporting technologies for the care process, a multidisciplinary approach is required. A common platform is required to derive decision support and hypothesis testing, to establish baseline for research, and dedicated infrastructure to support technologies and methodologies developed for the care process. The main objective is to build a robust Genome-Phenome-Behaviour (GePheBe) model to simulate behaviour predictions with disease progression among mild cognitive impaired (MCI)/AD patients. The simulator will act as a hub for combined knowledgebase and hypothesis testing, to identify direct and/or indirect correlations of observed behavioural patterns (phenotypes), digital signatures (experimentally derived) and known genomic biomarkers of MCI/AD (mined from online databases and legacy unstructured text). The system consists of four modules :1.Knowledge acquisition from legacy genomic and literature databases for AD genes; 2.Development of innovative EEG markers for monitoring elderly populations at genetic risk of AD;3.Pervasive technologies for AD behaviour monitoring; and 4.GePheBe simulator for MCI/AD proactive care. Integration and coordination of the legacy and the captured data will be facilitated by the middleware infrastructure that will organise it according to a formal OWL-DL ontology (biological and application specific model). Custom designed data mining algorithms will search available datasets for statistically significant personalized signatures to assist in the proactive care. Formal methods and computer tools for the modeling and simulation of genetic regulatory networks, in particular directed graphs, Bayesian networks, Boolean networks and their generalizations, are being explored. The models developed from this study will further be able to identify various disease characteristics from other areas of genome research, to determine how variations in these very specific characteristics can affect patient behaviour and the care-process. Over time, the collective results of these analyses will improve the simulation as well as the care-process. |
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Modeling and simulations of the heart: the good, the bad, and the unknown
Philippe Comtois
The idea is not to be overconfident since, as in any modeling venture, models share equally their value and restriction. There is still a long way to go before the complex physiology of the heart is captured in mathematical models; however, models of cardiac electrophysiology, mechanics and metabolism are becoming acceptable at the cellular level. As pointed by many experts, there is still much knowledge lacking, and detailed experimental data is required for tissue level data, signal transduction pathways and autonomic control. |
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Transforming Anatomy & Physiology Training with 3D Simulation
Brian Douglas The medical training of deployed personnel can mean the difference between life and death. A key part of preparing non-medical personnel to provide emergency medical support is training in anatomy and physiology. Traditionally this training has been delivered using PowerPoint, training manuals, and plastic models. However, now military medical training schools are beginning to apply 3D simulation technology to enhance the effectiveness and efficiency of anatomy and physiology training. This presentation will explore this trend, highlighting recent examples from the US Air Force.
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Simulation and the Future of Clinical Care.
Frank Boosman Frank Boosman is a Program Management Director in Lockheed Martin’s Simulation, Training & Support (STS) division, where he leads STS’ efforts to improve the efficiency and effectiveness of health care via simulation-based system-of-systems engineering and analytics. He joined Lockheed Martin when they acquired 3Dsolve, an award-winning simulation training firm for which he served as COO. In addition to co-founding 3Dsolve, he also was a co-founder of digital download publisher Republic of Fun, where he designed the physics-based game Tiki Towers for the iPhone and other platforms. Earlier, he served in a variety of VP-level roles for Be Incorporated, a vendor of software platforms for Internet appliances. He was a co-founder of Red Storm Entertainment, an entertainment software firm created by noted author Tom Clancy, where he served as VP of Product Development and where he co-created Tom Clancy’s Rainbow Six, the first realistic first-person tactical combat game. He has also served as VP and General Manager of Virtus Studios, a business unit focused on consumer software development for personal computers, at which he designed Tom Clancy SSN, the first 3D submarine simulation game, and as Senior Product Marketing Manager at Adobe Systems, where he was a founding team member and the original product manager of Adobe Acrobat. |
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A New Approach to Health Marketing: Stimulating Patient Reference Through Gameplay-Based Design Principles
Eric Gagnon
Eric is currently the Marketing Manager for Zero Gravity Clinics, Canada’s Leading Back Health Clinical Network. Up until late 2010, Eric was VP Marketing for Artifact Software. In this capacity, he was responsible for working day and night to successfully bring to life the first MODSIM WORLD Canada. And heavy duty networking. Between 2007 and 2009, Eric acted as Cinetik Studio’s Marketing VP, a small studio that designed and developed game-based training and simulation systems for various clients in the Health and Aerospace industries.
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